About Dean Masalta
Dean Masalta, situated in the Greater Sacramento area, is recognized as a versatile professional with eCommerce, investment, coaching, digital creation, and brand building expertise. Dean is, among many other things, a born leader and businessman. e has established a reputation as a well-rounded connoisseur and thrives on embracing various roles simultaneously. This approach presents unique challenges and opens doors to diverse opportunities.
Dean Masalta‘s professional journey began at Sacramento State. In 2016, Dean obtained an Associate’s Degree in Business Management. Subsequently, he has garnered various certifications and licenses, including his Pay Per Click Certification, Paid Media Specialist License, and Google Analytics Certification.
Throughout his career, Dean Masalta has contributed to transforming numerous brands through his work at various companies. One of his early notable roles was as a Wholesale Manager for an online retailer, where he gained extensive knowledge in areas such as Google ads, eCommerce fundamentals, Google Analytics, and customer acquisition. Dean dedicated two years to this position. Concurrently, he took on the role of Project Manager at Tesco Controls, Inc., where he was responsible for overseeing electrical projects from initiation to completion. Dean acquired valuable insights and skills during his four-year tenure in this leadership position.
Establishing Prime Labs in 2017, Dean Masalta played a pivotal role in the company’s rapid growth, achieving a remarkable sales figure of 1.2 million dollars within just two years. In mid-2019, Mr. Masalta opted to sell the company to a venture capital firm.
Taking on the position of Director of e-commerce at Ignite Visibility in 2021, Dean Masalta assumed a key role in shaping and implementing the brand’s online retail strategy. He was crucial in designing, constructing, and refining systems and processes that significantly enhanced customer satisfaction and profitability. Dean’s responsibilities in this capacity encompassed oversight, data analysis, the implementation of strategic merchandising, collaboration, and the vigilant monitoring of industry trends.
Over the years, Dean Masalta has worked with several notable brands. You’ll find Keto Krisp Positive Grid, SZUL Nuun Hydration, Sorme Cosmetics Love Me Nutrition, and more among these brands.
These days, a significant portion of Dean Masalta‘s attention is devoted to Infinite Prime LLC, a company he founded in 2018 to assist clients in growing their Amazon businesses. Those familiar with the challenges of navigating eCommerce on prominent platforms like Amazon understand the difficulties in achieving success. Nevertheless, Dean enthusiastically provides guidelines and resources, empowering his clients to surpass their expectations. Infinite Prime delivers a comprehensive solution by assuming control of clients’ accounts, optimizing content, listings, brand pages, and PPC, ultimately elevating their stores to new heights. Each client undergoes a thorough account audit, formulating a personalized plan that includes drip campaigns, automation rules, performance tracking, and goal-setting.
Running Infinite Prime demanded that Dean Masalta and his team acquire diverse skills, ranging from KPI reporting and consumer branding to digital marketing, strategic marketing development, analytical proficiency, search engine optimization, and more. It’s important to highlight that Infinite Prime is just one of many successful ventures that Dean Masalta has undertaken over the years.
To learn about Dean Masalta, visit his Professional Overview or Entrepreneurship Site.
